Identity, Collateral & Website Design
0PROJECT CLIENT: Right for Life Massage Therapy
VIST: www.rightforlife.co.nz
The Website
The Right for Life website has been ‘communication central’ for the business. Along with rich design and engaging graphics we focused on copy content and an SEO strategy that would build search engine rank quickly. The website receives a lot of hits for it’s age and many return visits thanks to content being constantly updated and a supporting HTML newsletter driving current and potential clients back to the site.
Everything that has been set up is managed by Stef with some visual stewardship from i360 to ensure the brand is maintained. Business is flat out!
for an estimate on costs for a complete business brand. It’s not as much as you think…
The Project
Firstly to disclose (from Scott), this is my wife's business. This is good from a case study point of view as I have intimate knowledge of the results experienced during the design roll-out.
An Evocative Logo
Needless to say ‘the client’ had some very clear ideas on the logo and colour scheme. “I want a logo that communicates the sense of release that clients feel when they have had a great massage. I want clients to feel they can aspire to a greater sense of being... I also like orange - I think it’s me.”
Following are some concepts with feedback ...
(Jump forward a few more revisions including defining business descriptor...)
Aspirational Brand Imagery
Another integral component of building the Right for Life brand was the selection of imagery. Without a professional photography budget available, we spent time finding the right aspirational imagery in photo libraries. The image below has proven effective across web, collateral and signage. (It takes a bit of time and an experienced eye to pick the right branding imagery... let just say that this one has paid for that effort many 10's of times over.)
Signage and Collateral
This street signage has achieved great results and many clients have commented that it has been a factor in their decision to turn in to the centre. We’ll say the eyes ‘drew them in’ (OK, and a great massage).
The new Right for Life brochure will be out soon. Again, this will stand true to the brand we have set up and build it’s strength. A quality stock and detailed graphics will make it a tactile, engaging experience.